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.draft{margin:0}.draft img{display:block;width:100%;border:1px solid #243b3240}.comparison li{margin-top:15px}.comparison ul{padding-left:20px}
.website-example>img{height:auto;object-fit:contain}
.channel-pair{display:grid;grid-template-columns:1fr 1fr;gap:45px;margin-top:65px}.channel-pair img{width:100%;display:block;border:1px solid #243b3240}.channel-pair .label{margin-top:28px}.channel-pair h3{font-size:34px}.brain-channels figure p{font-size:16px}@media(max-width:760px){.channel-pair{grid-template-columns:1fr;gap:45px}}
.facebook-case{margin-top:65px;border-top:1px solid #243b3240;padding-top:45px}.facebook-case h3{font-size:42px}

.facebook-case figure{overflow:hidden}.facebook-screen{clip-path:inset(8% 0 0 0);margin-top:-4.5%}

.brain-channels img{height:auto}

.editorial-section{background:#f5f0e4}.editorial-lead{max-width:780px;font-size:20px}.editorial-blogs{display:grid;grid-template-columns:1fr 1fr;gap:55px;margin:55px 0}.editorial-blogs article{border-top:1px solid #243b3250;padding-top:25px}.editorial-blogs h3{font-size:36px;line-height:1.13}.editorial-grid{display:grid;grid-template-columns:repeat(4,1fr);gap:22px;margin-top:50px}.editorial-grid figure{margin:0}.editorial-grid img{width:100%;height:auto;display:block;box-shadow:4px 4px #243b3220}.editorial-grid figcaption{font:16px/1.5 Arial,sans-serif;padding:18px 0}.editorial-grid .label{font-size:15px}.editorial-actions{display:flex;align-items:center;gap:35px;flex-wrap:wrap;margin-top:32px}.editorial-actions .button{white-space:normal}.editorial-actions .text-link{margin-top:0}.editorial-page h1{font-size:clamp(48px,7vw,94px);margin:42px 0}.editorial-toc{display:grid;grid-template-columns:1fr 1fr;gap:20px;margin-top:40px;font:20px Label,sans-serif}.editorial-toc a{padding:12px 0;text-underline-offset:7px}.article-library{padding-top:0;padding-bottom:0;background:#fafaf7}.article-draft{max-width:760px;margin:auto;padding:75px 0}.article-draft+.article-draft{border-top:1px solid #243b3240}.article-draft h2{font-size:clamp(37px,4.5vw,57px);line-height:1.1}.article-draft h3{font-size:29px;margin-top:38px}.article-draft p{font-size:18px;line-height:1.85}.article-draft .note{font:14px/1.7 Arial,sans-serif}.review-status{color:#6b4a28;margin-bottom:34px}.draft-cta{padding:25px;background:#ece5d3;margin-top:35px}.social-draft{display:grid;grid-template-columns:minmax(220px,.65fr) 1.35fr;gap:65px;align-items:start;margin-top:65px;border-top:1px solid #243b3240;padding-top:45px}.social-preview img{display:block;width:100%;height:auto}.social-draft h3{font-size:40px}.editorial-page h4{font:22px/1.3 Label,sans-serif;margin:28px 0 12px}.social-draft details{margin-top:24px}.social-draft summary{font-size:24px}.card-copy{padding-left:22px}.card-copy li{padding:12px 0}.card-copy p{margin-top:8px}.script-beat{padding:25px 0;border-top:1px solid #243b3240}.script-beat p{font:16px/1.7 Arial,sans-serif;margin-top:12px}.editorial-calendar{display:grid;grid-template-columns:repeat(3,1fr);gap:40px;margin-top:50px}.editorial-calendar article{border-top:2px solid #243b32;padding-top:25px}.editorial-calendar h3{font-size:32px}.editorial-calendar ul{padding-left:20px;font:16px/1.7 Arial,sans-serif}.editorial-calendar li{margin:14px 0}.operating-notes{max-width:880px}.operating-notes h3{font-size:28px}.editorial-page :target{scroll-margin-top:100px}@media(max-width:760px){.editorial-grid{grid-template-columns:1fr 1fr;gap:26px 16px}.editorial-grid .label{font-size:14px}.editorial-grid figcaption{font-size:14px}.editorial-blogs,.social-draft,.editorial-calendar{grid-template-columns:1fr;gap:30px}.editorial-blogs h3{font-size:31px}.editorial-lead{font-size:18px}.editorial-page nav a:first-child{display:block}.editorial-page nav a:last-child{display:none}.editorial-toc{grid-template-columns:1fr;gap:5px}.article-draft{padding:50px 0}.social-preview{max-width:370px}.social-draft{gap:25px}.editorial-actions{gap:22px}.editorial-actions .button{font-size:17px}}

.article-cover{display:block;width:100%;height:auto;margin-bottom:25px}


/* Keep content in normal flow during responsive changes and font/image loading. */
main>section{display:flow-root;min-width:0}
main>section>*{min-width:0}
.split>* ,.pricing>* ,.channel-pair>* ,.editorial-blogs>* ,.editorial-grid>*{min-width:0}
.pricing{grid-template-columns:repeat(3,minmax(0,1fr));align-items:stretch}
.pricing article{height:auto;min-height:0}
.pricing h3{overflow-wrap:break-word}
.brain-channels>.note{clear:both;line-height:1.7;margin-top:28px}
.edition{flex-wrap:wrap;row-gap:8px}
.button{max-width:100%;white-space:normal}
@media(max-width:760px){
  .pricing{display:block;margin:32px 0}
  .pricing article{display:flow-root;padding:30px 24px;margin:0}
  .pricing article+article{border-left:0;border-top:1px solid #243b3260}
  .pricing h3{min-height:0;margin:20px 0 24px;line-height:1.15}
  #investment>h2{font-size:clamp(38px,7vw,53px);line-height:1.12}
  #investment>.note{line-height:1.7}
  .facebook-case{display:block}
  .facebook-case>div{margin-top:30px}
  .facebook-case h3{font-size:clamp(32px,6vw,42px);line-height:1.12}
}

.answer-summary{border-left:3px solid var(--gold,#d5ac6d);padding:12px 0 12px 22px;font-weight:600}

/* Concise proposal: keep the editorial identity, bring the choice forward. */
.cover{min-height:0;padding-bottom:52px}
.hero-content{max-width:1050px}
.cover .kicker{margin:45px 0 15px}
.cover h1{font-size:clamp(61px,8vw,110px);line-height:.98}
.hero-lead{max-width:740px;font-size:clamp(19px,2vw,25px);line-height:1.45;margin-top:25px}
.hero-actions{display:flex;align-items:center;gap:32px;flex-wrap:wrap;margin-top:26px}
.hero-actions .text-link{margin:0}
.hero-price{border-top:1px solid #243b3250;margin-top:34px;padding-top:16px;font:17px/1.5 Label,sans-serif}
.hero-price strong{font-weight:700}
.primary{background:#23574d;color:#eee5d2;border-color:#23574d;box-shadow:4px 4px #243b3260}
.proposal-plan,.investment-short,.proof-section,.process-short{padding-top:38px;padding-bottom:65px}
.plan-intro{display:grid;grid-template-columns:.85fr 1.15fr;gap:6%;align-items:center;margin-top:20px}
.plan-intro h2,.pricing-heading h2,.proof-grid h2,.process-short h2{font-size:clamp(42px,5vw,66px);margin:14px 0 22px}
.plan-intro p{max-width:550px}
.plan-intro .website-example img{height:auto}
.plan-intro figcaption,.proof-grid figcaption{font:14px/1.4 Label,sans-serif;padding:12px 4px}
.plan-grid{display:grid;grid-template-columns:repeat(4,minmax(0,1fr));gap:22px;margin-top:46px}
.plan-grid article{border-top:1px solid #243b3270;padding-top:16px}
.plan-grid h3{font-size:25px;margin:8px 0 14px}
.plan-grid p{font:15px/1.65 Arial,sans-serif}
.plan-grid .num{font-size:21px}
.pricing-heading{display:grid;grid-template-columns:1fr 270px;gap:50px;align-items:end;margin-top:20px}
.pricing-heading>div>p{max-width:780px}
.recommendation-tag{border:1px solid #243b3260;padding:20px;font:15px/1.5 Label,sans-serif;margin:0}
.recommendation-tag strong{font:33px/1.5 Display,serif}
.investment-short .pricing{margin:30px 0 20px}
.investment-short .pricing article{padding:28px 24px}
.investment-short .pricing h3{font-size:29px;min-height:0;margin:16px 0}
.investment-short .price{font-size:43px}
.investment-short .monthly{font-size:25px;margin:14px 0!important}
.investment-short .pricing ul{margin-bottom:0}
.investment-short .pricing li{margin-top:11px}
.terms{font:14px/1.7 Arial,sans-serif;max-width:1080px}
.scope-details{margin-top:25px}
.scope-details summary{font:22px/1.4 Display,serif}
.proof-grid{display:grid;grid-template-columns:1.2fr .65fr;gap:9%;align-items:center;margin-top:25px}
.proof-grid figure{margin:0;max-width:380px;justify-self:center}
.proof-grid img{display:block;width:100%;box-shadow:6px 6px #243b3225}
.proof-links{display:flex;flex-wrap:wrap;gap:10px 26px}
.proof-links .text-link{font-size:18px}
.portfolio-line{border-top:1px solid #243b3250;padding-top:20px;margin-top:30px;font:16px/1.6 Arial,sans-serif}
.portfolio-line a{text-underline-offset:4px}
.process-grid{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:32px}
.process-grid article{border-top:1px solid #eee5d280;padding-top:17px}
.process-grid span{font:16px Label,sans-serif}
.process-grid p{margin-top:14px;line-height:1.6}
.process-short .note{max-width:900px}
.closing{padding:65px 7%}
.closing h2{font-size:clamp(48px,6vw,76px);margin:20px 0}
.closing>p:not(.label){max-width:760px}
.closing .download-links{margin-top:28px}
@media(max-width:850px){
  .plan-intro,.pricing-heading,.proof-grid{grid-template-columns:1fr}
  .plan-grid{grid-template-columns:1fr 1fr}
  .recommendation-tag{max-width:430px}
  .proof-grid figure{max-width:320px;justify-self:start}
}
@media(max-width:760px){
  header img{width:125px}
  header nav{gap:8px;font-size:12px}
  header nav a:first-child{display:block}
  .cover{min-height:0;padding-bottom:42px}
  .cover .kicker{margin-top:32px}
  .cover h1{font-size:clamp(54px,11vw,77px)}
  .hero-actions{gap:20px}
  .hero-actions .button{margin:0}
  .hero-actions .text-link{font-size:17px}
  .hero-price{font-size:15px}
  .plan-grid,.process-grid{grid-template-columns:1fr;gap:22px}
  .plan-grid{margin-top:30px}
  .proposal-plan,.investment-short,.proof-section,.process-short{padding-bottom:48px}
  .investment-short .pricing article{padding:25px 20px}
  .investment-short .pricing h3{margin:13px 0}
  .proof-grid{gap:30px}
  .closing .button{margin-top:0}
}
