Understand the rooms
Map usable room hours, clinician availability and attended sessions. Separate genuine openings from times the team cannot staff.
PREPARED FOR ROSS FRESHWATERALLIS MENTAL HEALTH · SEPTEMBER 2026
A business with room to grow.
More care.
Less empty space.
A new website and an ongoing marketing program built around the practice you want to own.
Explore the proposal ↓01 / THE AMBITIONTHE BUSINESS BEHIND THE WEBSITE
Your ambition,
in plain numbers.
$200,000+USD annual profit/owner income
Your ambition is to build Allis into a practice that generates $200,000+ in USD annual profit/owner income, maintains a good level of occupancy and minimizes unused time across the facilities you own. Over time, you also want to bring one of your therapists into joint partnership.
Our work connects your online presence to the appointments your team can offer. We begin by mapping capacity, attended sessions, collected revenue and operating costs, so the growth plan reflects what reaching your profit/owner income goal would require.
This is your stated ambition, not a financial forecast or guaranteed outcome. Profit/owner income includes your remuneration; it is not an additional $200,000+ after paying you a separate salary.
02 / THE COMMERCIAL STARTING POINTCAPACITY BEFORE CAMPAIGNS
The right demand.
At the right times.
Understand the economics
Confirm collected revenue per session, clinician compensation and practice costs. Agree how owner income will be measured.
Direct the demand
Promote approved services where there is capacity. Review inquiries and attended first visits, then adjust spend.
Occupancy = attended in-person room hours ÷ agreed usable room hours. Telehealth is tracked separately. Baseline and targets are set with the practice.
03 / A NEW FRONT DOORFRESH PRODUCTION WEBSITE IN EVERY TIER
A first impression
worth making.
Your unpublished draft already brings together real photographs, therapist profiles and an introduction to Allis. Our design preview develops that material into a clearer visitor journey. The proposal funds a fresh production build, with approved content and a tested inquiry route.
Explore the Allis design preview ↗Preview only. Appointments are not connected.
Four site languages
English, Spanish, French and Gujarati across core pages and approved profiles. Language review and clinician matches are confirmed before launch.
A clear next step
Help visitors understand the practice, explore therapists and request an appointment through an approved secure route.
Built for discovery
Indexable localized pages, clear service information and consistent practice details across search and the Google Business Profile.
THE STARTING POINTTWO PRE-LAUNCH VIEWS
Good material.
A clearer journey.
Your draft establishes the practice’s story and gives people a look inside. We carry that authenticity forward.
- A shorter opening helps visitors understand the practice quickly.
- Clear service and therapist pathways make the next step easier to find.
- A tested request process connects interest to your team.
This compares design direction, not measured performance. Insurance, credentials and appointment availability require practice confirmation before launch.
04 / THE INQUIRY EXPERIENCEHUMAN JUDGMENT STAYS IN THE PROCESS
Interest needs
a clear next step.
Request
A visitor sends contact and scheduling preferences through the practice-approved secure route.
Verify
Your team checks benefits, therapist fit and available times.
Offer
Your team contacts the person to arrange a suitable first appointment.
Attend
We review aggregate first-visit outcomes and where inquiries stall.
An inquiry is not an automatically confirmed appointment. Clinical details stay out of ordinary email and marketing dashboards. Campaigns begin after the route and response process are tested.
05 / HOW ALLIS CAN SHOW UPILLUSTRATIVE CREATIVE · FOR PRACTICE REVIEW
A familiar voice.
Beyond the website.
Practice-branded social content helps people understand the space, the team and the first step. The examples below show the direction; the clinical lead approves wording and details before publication.
AI-assisted creative mockups. Final production will use the original logo and approved photography for exact fidelity.
05B / A USEFUL EDITORIAL RHYTHMFIRST MONTH EXAMPLES
Make the practice familiar.
Make the first step clearer.
Two useful articles become four distinct social posts: an introduction to the space, a therapist’s voice and practical questions people can return to. A recognizable Allis identity connects them.
Illustrative first month after launch, within Optimal’s two articles and four feed posts. Drafts require practice review. The video is a script and cover; production arrangements remain to be agreed.
ARTICLE 01
Your first therapy appointment: a little preparation can help
You do not need to arrive with a polished account of your life. A few notes and practical questions can give you somewhere to begin.
Read the full draft →
ARTICLE 02
Choosing a therapist: questions worth asking
A therapist profile is a starting point. A few questions can help you understand the person, their approach and the practical arrangements.
Read the full draft →
Five card carousel
Room photograph and caption
Twenty five second therapist Reel
Five card carousel
06 / THE FIRST 90 DAYSFOLLOWING LAUNCH
Build. Learn.
Then decide what grows.
Confirm the foundations
Roster, credentials, languages, insurance, domain, assets and approval owner. Map intake and baseline metrics.
Build and launch
Develop the new website and inquiry route. Approve content and test mobile, links, privacy, analytics and indexing.
Start with real openings
Launch approved campaigns and content. Review inquiry quality, response times, scheduling friction and spend.
Review the evidence
Assess verified inquiries, offers, bookings and attended visits. Reallocate or pause media around team capacity.
Indicative schedule, subject to timely practice approvals and required access.
RELEVANT WORKA MENTAL-HEALTH WEBSITE WE MANAGE
The Brain Bliss
A distinctive website for a psychiatric care practice in Michigan. Clear appointment links sit alongside provider profiles, care information, educational resources and FAQs.
For Allis, the relevant principle is simple: help people understand the practice and find a clear next step. Your intake process will follow your team’s approved workflow.
Explore The Brain Bliss ↗A portfolio example of work we manage. No performance results are claimed.
THE BRAIN BLISS / BEYOND THE HOMEPAGEARTICLES & SOCIAL CHANNELS
One recognizable
practice.
More ways to meet it.
The website gives people somewhere to go. Articles give them useful detail. Social channels put the practice’s voice and people into everyday view.
For Allis, these examples show how a consistent identity can carry across formats, with each channel doing a different job.
Branded educational articles help visitors explore care and prepare for a first appointment.
Explore the blog ↗
INSTAGRAM / @THEBRAINBLISS
A consistent visual identity
Educational posts and coordinated highlights organize the practice’s presence around awareness, the team and useful information.
View Instagram ↗
TIKTOK / @THE.BRAINBLISS
People behind the practice
Short videos give the practice a human presence, with a profile that points viewers back to the website.
View TikTok ↗
FACEBOOK / THE BRAIN BLISS
The same practice,
where people already are.
The Facebook page carries the website’s illustrated identity into a familiar social setting, alongside an introduction to the practice.
View Facebook ↗Current public channel examples, captured September 2026. These show the brand’s connected presence; they are not performance claims. Platform access may require a login.
07 / THE INVESTMENTALL FEES IN USD
Three levels of support.
BASIC / LAUNCH
A credible start.
$3,000one-time website build
$750 / month
Fresh site and a reliable presence.
- Up to 6 core pages and approved therapist profiles in 4 languages
- 1 article and 2 social posts monthly
- Staff kits for up to 2 participants
- 1 local search campaign managed
OPTIMAL / GROW · RECOMMENDED
A measured next step.
$5,500one-time website build
$1,750 / month
Site plus measured inquiry growth.
- Basic plus deeper copy and 2 focused landing pages
- 2 articles and 4 social posts monthly
- Staff kits for up to 6 clinicians
- Up to 2 approved campaigns managed
FULL SERVICE / LEAD
More in our hands.
$9,000one-time website build
$3,750 / month
Site plus delegated marketing.
- Optimal plus 4 further landing pages
- 4 articles and 8 social posts monthly
- 2 edits from supplied video footage monthly
- Up to 4 approved campaigns managed
Monthly management begins after launch: 90 days initially, then monthly. The website is a separate one-time project in every tier.
Media spend, hosting, domain, EHR or form subscriptions, professional translation, photography and travel are separate. Monthly content quantities are English originals. Ross approves and pays media spend directly.
Compare the complete scope
| Workstream | Basic | Optimal | Full service |
|---|---|---|---|
| Fresh website | New production site; up to 6 core pages and approved therapist profiles in 4 languages; mobile and accessibility review | Basic plus deeper conversion copy, service and language pathways, 2 focused landing pages and enhanced FAQs | Optimal plus 4 further landing pages, richer content system and quarterly UX and conversion improvements |
| Inquiry capture | Click to call and secure request route; inquiry acknowledgement and staff notification | Guided request flow, provider preference, insurance verification handoff, response checklist and outcome tracking | Optimal plus capacity-aware routing, approved follow-up templates, referral inquiry pathway and monthly intake review |
| SEO and local | Language-specific metadata and indexable URLs; sitemap, search setup and Google Business Profile cleanup | Basic plus local keyword map, internal links, service-page optimization and monthly profile updates | Optimal plus quarterly content clusters, citation cleanup and technical/content audits |
| GEO and AI discovery | Clear, consistent facts about team, location, services and FAQs for search and AI answers | Basic plus clinically reviewed answer pages and appropriate structured data | Optimal plus citation monitoring, deeper Q&A library and quarterly refresh |
| Blog and social | 1 clinically reviewed blog article and 2 posts per month for selected social channels | 2 articles and 4 posts per month; quarterly partner resource; monthly editorial plan | 4 articles and 8 posts per month; 2 short video edits from supplied footage; monthly editorial plan |
| Staff social identity | Practice-branded profile kit for up to 2 participating staff: bio, headshot guidance, banner and first-post template | Basic plus kits for up to 6 clinicians, individual focus and language notes, and matching practice visuals | Optimal plus onboarding kits for new hires, quarterly profile refresh and coordinated staff campaign themes |
| Play by play scripts | 2 launch scripts plus 1 new script per month, with spoken lines, shots, caption and CTA | 6 launch scripts plus 2 new scripts per month, adapted to each clinician and available services | 12 launch scripts plus 4 new scripts per month, filming direction and edits of 2 supplied-footage videos |
| Lead generation | Site and Google profile calls to action; inquiry-source summary | Referral partner page and outreach kit; monthly inquiry-to-booking review | Monthly school and community referral support and approved outreach materials |
| Ad management | Set up and manage 1 local search campaign; monthly budget and search-term review | Up to 2 approved campaigns, landing-page alignment, weekly checks and monthly creative test | Up to 4 approved campaigns across suitable channels, weekly optimization, creative testing and budget allocation |
| Management | Minor site fixes, one 30-minute call per month | Monthly strategy call, reporting and 2 hours of site iteration | Biweekly working calls, monthly reporting, 5 hours of site iteration and campaign coordination |
08 / THE RECOMMENDATIONOPTIMAL, THEN A 90-DAY REVIEW
Enough support
to learn properly.
We recommend Optimal: a new site, a more useful inquiry journey and a manageable rhythm of local content, social and campaign review.
Full service becomes more useful when the team can absorb additional demand. The 90-day review gives us a sensible moment to decide.
A suggested media test range is $500–$1,500 a month, subject to your approval and available appointments. It is not committed spend.
09 / THE LONGER VIEWA PRACTICE THAT CAN SHARE RESPONSIBILITY
More visibility.
Less dependence
on one person.
Your eventual therapist partnership is a business decision for you and the person you bring forward.
Clear intake responsibilities, documented approvals and consistent reporting can make that transition easier to manage. The website and marketing should support the practice as a whole.
Partnership selection, equity arrangements, valuation and legal or tax work sit outside these marketing packages.
FLEET STREET MEDIA × ALLIS MENTAL HEALTH
The next step
is a conversation.
Confirm the tier, appoint the practice’s review lead and agree the discovery session. We’ll turn the ambition into a build brief grounded in your team’s capacity.
Proposal prepared for Ross. Fees and scope remain subject to an agreed project scope. Creative examples require practice approval.